Václav Filip 1

With CEOS Data we have built the largest loyalty programme in the Czech Republic, which is used by over three million customers. It's based on an omnichannel approach, so whether a customer comes into the store, orders on the e-shop or communicates with us via email, we always know who they are and their history with us. We tailor our offers to our customers and they can use them either way. And that's what suits them.